Summary:
AdSense is one of many ways to earn
money from the Web. AdSense
for content is a
system of Google contextual ads that you can place on your blog, search engine,
or Web site. Google, in return, will give you a portion of the revenue
generated from these ads. The rate you are paid varies, depending on the
keywords on your Web site used to generate the ads.
Text ads come from Google AdWords,
which is Google's advertising program. Advertisers bid in a silent auction to
advertise for each keyword.
AdSense
also supplies image and video ads through AdWords.
Restrictions:
Google restricts AdSense to non-pornographic Web sites. In
addition, you may not use ads that may be confused with Google ads on the same
page.
If you use AdSense ads on
search results, the search results must use the Google search engine.
You may not click on your own ads or encourage others to click
on your ads with phrases like "Click on my ads." You must also avoid
mechanical or other methods of artificially inflating your page views or
clicks. This is considered to be click fraud.
Google
also restricts you from disclosing AdSense details, such as how much you were
paid for a keyword.
How to
Apply:
You must apply, and Google must approve your site, before you
may earn money from AdSense.
The
application process may take several days before approval.
Cost:
It is free to place AdSense ads.
AdSense
Locations:
AdSense is divided into two basic locations.
·
AdSense for Content
·
AdSense for Search
AdSense for Content covers ads placed in blogs and Web sites.
You can also place ads in the RSS or Atom feed from your blog.
AdSense
for Search covers ads placed within search engine results. Companies, such asBlingo can create a custom search engine using Google search results.
Payment
Method:
Google offers three payment methods.
1.
CPC, or cost per
click ads pay every time someone clicks on an ad.
2.
CPM, or cost per
thousand impressions ads pay for every thousand times a page is viewed.
3.
Cost per action, or referral ads are software ads that pay for
every time someone follows a link and takes the advertised action, such as
downloading software.
Google for Search results
only use CPC ads.
Payments
are generally monthly by either check or electronic funds transfer. US
residents must supply tax information to Google, and the income you receive
will be reported to the IRS.
Disadvantages:
Google AdSense ads can potentially pay well. There are people
who earn in excess of $100,000 per year in AdSense revenue alone. However, to
earn money from AdSense, you really need to attract a large audience. This
takes time, quality content, search
engine optimization, and possibly advertising. It's possible for a
new AdSense user to spend more money on advertising and server fees than they
earn in revenue.
It's
also possible to make content with keywords that nobody has purchased through
AdWords. When this happens, you will only see Google public service ads, and
those do not generate income.
Advantages:
AdSense ads are very unobtrusive, so it provides a better user
experience than flashy banner ads. Because the ads are contextual, many people
will want to click on them anyway, since the results may be relevant.
You don't have to be big or famous to start using AdSense, and
the application process is simple. You can even insert ads in your Blogger blog, so you
don't need to host your own Web site.
AdSense
acts like your own ad broker. You don't have to negotiate prices or find
appropriate advertisers. Google does that for you, so you can concentrate on
creating quality content and publicizing your Web site.
